Live Nation

Live Nation

Live Nation Used PeopleVine to Launch their Contests

Summary

Live Nation leveraged PeopleVine's Contests features to encourage interaction with their brand while capturing valuable customer data.

  • Scratch Off Contest
  • Sweepstakes Contest
  • Loyalty Contest
  • Social Engagement

Objective

Efficiently manage a large-scale contest campaign.

Challenge

Preventing entry abuse while coordinating a large-scale, multiple-piece contest campaign. The campaign included three components: an instant win scratch-off game, a voting-based battle of the bands, and a sweepstakes to win an interview with an artist.

Solution 

Live Nation used PeopleVine to launch each of the contests, manage authentication, and capture key marketing data from entrants. PeopleVIne's automated tools let them limit the amount of plays and frequency of participation allowed, view real-time voting results, set the odds of winning, and block abuse by setting IP address and authentication requirements.

Result

75,000 fans were engaged through the three interactive contests.

350,000 consumer data points were captured for future marketing opportunities.

The contests were played over 500,000 times (limited to one play per person per day).


 
    • PeopleVine CRM
    • PeopleVine Offers
    • PeopleVine Content
    • PeopleVine Surveys
    • PeopleVine Contest
    • PeopleVine Reviews
    • PeopleVine Newsletters
    • Scratch Off and Win
    • This is the landing page when people entered the contest.
    • Scratch Off Ticket
    • This was the ticket the user would be able to scratch with their finger or mouse.
    • The Reveal
    • Upon scratch off, the user was revealed their prize.

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